YouTube is the second most visited website in the world, second only to Google.
Furthermore, according to our Social Media Benchmark Report 2022, YouTube ads can potentially reach a global audience of 2.29 billion people worldwide, which is a pretty impressive statistic YouTube is the social media channel of choice for gamers worldwide with 48.7% preferring to use YouTube to consume content and find information more than any other social channel. And if you market to younger people, you are far more likely to find your target audience on YouTube than you are on traditional television. YouTube advertising provides a way for companies to reach millions of potential customers.
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